In order to be successful online you have to increase the natural search engine results for your website.
Some sources suggest that the top three natural search results on Google get more than 60% of all clicks. How far down are you in the search engine listing?
In this article we are going to take a look at how keywords affect your search engine rankings.
The biggest mistake you can make is using keywords that YOU think are relevant. Remember that your clientele may not know the industry like you, so they may not know the “correct” keywords to use, but they are the ones using them, so you had better learn what they are.
If your web hosting company gives you access to log files (webalizer, awstats), then you will be able to see a list of keywords that were used to get to your site. If your web hosting company doesn’t, then it’s time to move your website.
An important point to remember about keyword optimisation is that you should try to focus on one (or maybe two closely related keywords) per page. In other words bulk url opener, Let’s say in our dog grooming business we have facilities to groom big dogs, as well as little dogs, plus we sell accessories (leashes, shampoo, etc), then we should set up 3 different pages to target those categories.
Below I’m going to go through some of the keyword processes for large dogs, but the same knowledge applies to our little dogs and dog accessories pages.
An extremely important SEO element is the page title and bulk url opener
tag found in the header of your page. This title should be short, descriptive and well thought out. Don’t repeat words too many times and don’t write your entire site’s content into these tags.
For example, in our large dog page, my
tag might be
<title>Large Dog Groomers | Grooming your Doberman</title>
In the example above, I’ve used groomers and grooming, two closely related keywords. Notice also that I said “Doberman”. In other words, depending on how popular certain breeds of dogs are in your neighbourhood, you may want to set up multiple large dog grooming pages, ie,
<title>Large Dog Groomers | Grooming your German Shepherd Dog</title>
<title>Large Dog Groomers | Grooming your Rottweiler</title>
Just be careful with this technique though. Google does penalise duplicate content, so you cannot just copy the content from one page to another. Also, and more importantly, your users are not stupid. They don’t want to go to page after page that is exactly the same content. Rather, find info specific to each breed, and include it there.
Headings (H1 Tag)
Tag (and to a lesser extent H2, H3) tags are very important to the search engines. Just like you would see the heading of a chapter in a book as an important indication as to what the chapter is about, so Google sees the H1 tag as a clue to the content of your page. Make it short and sweet, but very targeted to your keyword you are optimising for, eg,
<h1>Large Breed Dog Grooming</h1>
You should consider using the
tags as subheadings for paragraphs (just as we’ve done here!).
Again, each page should use unique heading tags.
Wherever possible, you should use keywords in your URL. This is a great indication of what the page is going to be and lends a lot of weight to your SERP (search engine ranking placement). So, our web address may be city groomers(dot)com. For our large breed page, we may use city groomers(dot)com/dog-grooming/large-breeds.html.